Commissioned by the Founder of Galley, a Los Angeles based jewelry brand, to develop and execute the launch campaign for the brand’s Shell Collection. Entrusted with complete creative ownership, conceived the campaign’s visual direction, developed the narrative and aesthetic concepts, planned the production, styled the shoot, photographed the collection, managed all aspects of on-location production, and completed the final post-production editing. The final imagery was used across the brand’s website and instagram, serving as the primary visual campaign for the collection’s launch.

The entire campaign was conceptualized and executed within an intensive three-day timeline, requiring decisive creative leadership, efficient project management and hands-on execution from pre-production through final delivery. To further support the campaign’s thematic and narrative ambitions, a majority of the garments featured were designed and handmade specifically for the shoot, creating custom looks that complemented the collection and reinforced the brand’s coastal-inspired aesthetic.